Post by tasnuba123 on Nov 6, 2024 23:27:19 GMT -5
From September 1, 2022, amendments to the law “On Advertising” (Law No. 347-FZ) come into force .
From this moment on, all online advertising must be marked in a special way, and the entire chain of companies from the customer to the advertising platform will have to report to Roskomnadzor. The law is grandiose and comparable only to the widespread introduction of online cash registers under 54-FZ and the marking of all goods.
There is very little information, but now we are actively investigating this innovation of our legislators and will publish all the information found in this article. Therefore, as new data appears, the article will be updated.
Terms
Creative - an ad that is shown to shopify website design users in an application, on a website or any other resource. There are graphic, video, audio creatives, etc.
ERIR (Unified Register of Internet Advertising) - a global database from Roskomnadzor
ORD (advertising data operator) is a high-tech company with an authorized capital of 200 million rubles, which receives information from the entire advertising chain and forwards it to ERIR
Token - a unique identifier of letters and numbers that will be assigned to all creatives. The token is issued in ORD after the creative is registered.
Allocation - detailing of acts from the advertising platform to the advertisers-customers.
What is advertising marking and what does the marking include?
Advertising tagging is the marking of any advertising creative with tokens. These tokens can be placed in the visible part of the creative, for example, in the ad link. If there is no link, then, for example, in the text of the ad or on the advertising image.
What advertising needs to be labeled?
Almost all online advertising displayed in Russia must be labeled:
Contextual advertising Yandex Direct
Targeted advertising VKontakte
Banners (all variations)
Videos/Broadcasts
Advertising with bloggers
Mailings not to your own database
Links in SEO articles
But there are also those who are not subject to mandatory labeling. These are, for example, email newsletters to their database and push notifications in applications, broadcasts of TV and radio broadcasts on the Internet without changes.
Who, about whom and where is the information being transmitted?
If the advertiser places the advertisement independently and directly, then he must mark the advertisement himself.
If the advertisement is placed through an Internet agency, then the agency is responsible for marking the advertisement.
From this moment on, all online advertising must be marked in a special way, and the entire chain of companies from the customer to the advertising platform will have to report to Roskomnadzor. The law is grandiose and comparable only to the widespread introduction of online cash registers under 54-FZ and the marking of all goods.
There is very little information, but now we are actively investigating this innovation of our legislators and will publish all the information found in this article. Therefore, as new data appears, the article will be updated.
Terms
Creative - an ad that is shown to shopify website design users in an application, on a website or any other resource. There are graphic, video, audio creatives, etc.
ERIR (Unified Register of Internet Advertising) - a global database from Roskomnadzor
ORD (advertising data operator) is a high-tech company with an authorized capital of 200 million rubles, which receives information from the entire advertising chain and forwards it to ERIR
Token - a unique identifier of letters and numbers that will be assigned to all creatives. The token is issued in ORD after the creative is registered.
Allocation - detailing of acts from the advertising platform to the advertisers-customers.
What is advertising marking and what does the marking include?
Advertising tagging is the marking of any advertising creative with tokens. These tokens can be placed in the visible part of the creative, for example, in the ad link. If there is no link, then, for example, in the text of the ad or on the advertising image.
What advertising needs to be labeled?
Almost all online advertising displayed in Russia must be labeled:
Contextual advertising Yandex Direct
Targeted advertising VKontakte
Banners (all variations)
Videos/Broadcasts
Advertising with bloggers
Mailings not to your own database
Links in SEO articles
But there are also those who are not subject to mandatory labeling. These are, for example, email newsletters to their database and push notifications in applications, broadcasts of TV and radio broadcasts on the Internet without changes.
Who, about whom and where is the information being transmitted?
If the advertiser places the advertisement independently and directly, then he must mark the advertisement himself.
If the advertisement is placed through an Internet agency, then the agency is responsible for marking the advertisement.