Post by account_disabled on Jan 2, 2024 23:38:42 GMT -5
Knowing the consumer in depth is one of the main objectives of brands, which seek to connect with them and satisfy their needs. And after a year full of challenges, having a complete picture of the impact that the coronavirus has had on citizens' habits and behaviors becomes crucial. With this objective, the Wavemaker agency has analyzed the three genres (that they see, listen to or read) most relevant to each consumer. After identifying four types of consumers - secure, tense, proactive and distressed - thanks to data from LIVE Panel, its single-source global survey carried out in 54 countries with almost 400,000 people, the agency now delves deeper into the choices of each of them.
As a result of the pandemic . On the one hand, the distressed , consumers who feel distressed by the pandemic and who are being affected economically, are more interested in topics related to health and Phone Number List nutrition (42%) than the global average of Spaniards (35%). %), as well as by education and learning issues (28% compared to 22%). This is perhaps because they are considering changing jobs and have lost their jobs. On the other hand, we find the tense ones , those who are being affected emotionally but not economically by the pandemic. These types of consumers consume more thriller genres (29% compared to 26%), as do safe consumers (28%), those who have not been affected economically or emotionally by the pandemic.
Insurance companies stand out, fundamentally, because their interest in health or education issues is much lower than average. Finally, consumers who are proactive (those who are being affected financially but not emotionally) are more inclined towards topics related to education and learning or health and nutrition. In light of this data, Wavemaker points out that, for example, brands seeking to sell health insurance should take into account that the type of consumer most likely to purchase the product will be one with a great interest in the subject. but that has not suffered an economic blow during this crisis. That is, tense consumers.
As a result of the pandemic . On the one hand, the distressed , consumers who feel distressed by the pandemic and who are being affected economically, are more interested in topics related to health and Phone Number List nutrition (42%) than the global average of Spaniards (35%). %), as well as by education and learning issues (28% compared to 22%). This is perhaps because they are considering changing jobs and have lost their jobs. On the other hand, we find the tense ones , those who are being affected emotionally but not economically by the pandemic. These types of consumers consume more thriller genres (29% compared to 26%), as do safe consumers (28%), those who have not been affected economically or emotionally by the pandemic.
Insurance companies stand out, fundamentally, because their interest in health or education issues is much lower than average. Finally, consumers who are proactive (those who are being affected financially but not emotionally) are more inclined towards topics related to education and learning or health and nutrition. In light of this data, Wavemaker points out that, for example, brands seeking to sell health insurance should take into account that the type of consumer most likely to purchase the product will be one with a great interest in the subject. but that has not suffered an economic blow during this crisis. That is, tense consumers.